The Globe and Mail is reporting on an Ipso-Reid survey that the typical teenager now spends slightly more time on the Internet surfing than watching TV.
This will drive major changes in advertising and traditional broadcast
since, as it says in the report, 18-34 year olds are considered to
generally have the largest amount of disposable income.
Traditional media (terrestrial television and radio) advertising
budgets will continue to shrink. Look for networks (NBC, ABC,
CBS, HBO etc) to increasingly move to being content providers rather
than broadcasters.
There was a lot talk about this kind of change back in the dotcom boom
of the '90's. It prompted the whole Bell Globemedia creation, for
example.
As is customary, those types of actions were way too soon. Many
people in traditional media industries now laugh it off like it was
some kind of crazy fever everyone was infected with. Since its
actually happening now most companies will probably ignore it.
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Tuesday, August 9
by
Siobhan McLaughlin
on Tue 09 Aug 2005 04:45 PM EDT
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