Last tuesday I attended CaseCamp.  It was organized by Eli Singer as a 'DemoCamp for marketers'.  Individuals and organizations were invited to present a marketing case with a challenge and a solution.  Eli used similar rules to BarCamp with a strict 15 minute presentation length, 5 slides with 5 words per slide.

No one really followed Eli's rules except Eli.  He co-presented with Susan Bloch-Nevitte, Executive Director of Public Affairs at the AGO, on the bloggers event at the Frank Gehry exhibit.  The AGO invited a small group of bloggers to come to the AGO for a 'media only' style event with a wine and cheese and viewing of the exhibit.  I recall reading about the exhibit on one of my favourite blogs Spacing.  I thought this was a great way for an arts institution to reach a new demographic.  This is a great example of how blogging can be extremely effective for public relations.  This case was the most interesting for me at CaseCamp.

Kate Trgovac also did a really interesting presentation on a marketing campaign at PetroCanada for Winter Olympic Promotion. 

CaseCamp was similar to DemoCamp in that some presentations are really interesting to me and some are less so.  This is exactly what I expect of this type of event.  In some respects, I prefer CaseCamp because it asks presenters to present a case (opportunity/action taken).  DemoCamp is less strict in this way since DemoCampers are just asked to present some kind of demo.

Specific thoughts on CaseCamp:
- I would like to see some presenters to present a case with just the problem and surrounding background.  The audience could provide suggestions for a solution.  The presenter could say what steps were actually taken and how it was resolved.  (i.e. We had a PR disaster, this is what happened.  What would you do audience? )  This is generally how cases are done in courses I have taken.

- Eli should be strict about the 5 slides.  This is difficult to do when people have a prepared presentation.  But reminding people before the next event and during the event will enforce the idea.  5 slides is a good rule

-I like the venue and structure of the event.  Going to a bar, having a drink and talking to people before we start is great.  I prefer this to the DemoCamp structure of present and then we all head over to a bar afterwards.

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